Why Trump Is Smart to Drag Bill Clinton's Past Into the Race
Started by Robert M
Posted at May 11, 2016 5:00 AM
“She's been the total enabler,” Donald Trump declared of Hillary Clinton at a recent rally. “She would go after these women and destroy their lives.”
It didn’t end there. “Hey, look, [Bill Clinton] was the biggest abuser of women, as a politician, in the history of our country,” Trump told Chris Cuomo on CNN’s New Day on Monday . “He was impeached.”
The chattering classes were not impressed. Why should Hillary have to answer for her husband's decades-old sins, some asked. Besides, is a thrice-married Donald Trump really the best messenger for this attack?
Others
assumed it was a mistake made by a childish and undisciplined man who
simply has a problem with powerful women. After all, he currently faces a
huge gender gap. Why would he want to do anything that might make matters worse?
A masterful move:
Having
studied Donald Trump these past several months as he outmaneuvered his
opponents in the Republican primary, I’m less likely to dismiss his
moves as foolish, and perhaps more inclined to assume they are
intentional, strategic and even masterful.
This
particular gambit may or may not work (the general electorate is vastly
different from the GOP primary electorate), but I suspect he knows what
he's doing.
First, Donald Trump likes to engage in
psychological warfare. And the best way to get under someone’s skin is
to attack their family. Whether it was Jeb Bush’s wife or Ted Cruz’s dad,
who Trump suggested might have been involved in the JFK assassination,
Trump stoops to levels few are willing to stoop to. And often, this
elicits an unwise overreaction.
Consider this example: On the eve of his big loss in Indiana, Cruz confronted Donald Trump protesters at
a rally. It was a disastrous decision. And the day of the Indiana
primary, Cruz let loose on a rant, calling Trump a “pathological liar.”
Would that have happened absent the silly attack on Rafael Cruz?
This
sort of thing isn't entirely new, though it is rarely the candidate who
engages in this behavior. I'm reminded of how GOP dirty-trickster Lee Atwater helped
George H.W. Bush defeat Bob Dole in the 1988 GOP primary, using similar
techniques. As author John Brady recounts in his book, “Bad Boy: The
Life and Politics of Lee Atwater,” Atwater had a theory that “adults
could be divided into two groups: the overly mature and the
childlike.” “The overly mature,” Brady continues, “are inflexible and
over-serious, making them highly vulnerable in politics, particularly in
the age of television. [Bob] Dole was the mature type, Atwater the
child.”
“It didn’t take Atwater much research
to see that Dole was hypersensitive about attacks on his wife. Replaying
old charges against her in Iowa, Atwater was able to get under the
senator’s skin. He kept Dole’s blood boiling with the letter that
accused him of starting the dirty campaigning, and he upped the pressure
with the perfectly timed ad that mocked Dole’s record. Although Atwater
was the one pushing buttons, Dole’s outburst to [Tom] Brokaw — his
message to Bush was 'Stop lying about my record!' — focused all the
attention on him. ... Atwater, a genius at one-upmanship, now stood
back. Dole could only respond with more sourness, compounding the
problem and leading to electoral suicide.” Hillary, like Dole, is an
adult. Trump, like Atwater, is a kid.
Now, imagine you are the Clintons.
Do you want some childish joker bringing up your past personal
peccadilloes? No, but it’s not about hurting the Clintons politically;
it’s about hurting them personally — and trying to get them to commit an
error in response.
Hillary might not even be the primary
target. It might be Bill. Bill Clinton is a master politician when he’s
fighting for himself, but as we’ve seen in the past, this skill doesn’t
seem to be transferable when he’s helping his wife campaign. There is a
chance that Trump may be trying to get under his skin — trying to goad
him into making mistakes.
That’s
not the only reason Trump might be employing what looks, at first
blush, to be an irrational strategy. Donald Trump is all about owning
the news cycle. He likes to feed the beast, and we like to be fed.
During the primary, it really didn’t matter whether the news was good or
bad for Trump — it was almost always about something Trump said or did.
Along those lines, I was on cable news for an hour Monday night, and guess what we spent about 50 minutes discussing? You guessed it, Donald Trump’s attacks on Bill and Hillary.
But
not just that — we were treated to a media package about Bill Clinton’s
past misdeeds. We took a walk down memory lane with names like Kathleen Willey, Paula Jones, Juanita Broaddrick, Gennifer Flowers, and Monica Lewinsky — women who are suddenly (like Prince and O.J. Simpson) back in the news.
Now,
this might not mean much to you and me, but for a generation of
millennials who didn’t live through the scandals of the 1990s — who now
live in a time when allegations of sexual harassment are taken more
seriously than ever — this is not necessarily something the Clintons
enjoy seeing recycled.
Another
theory simply is that Trump now sees his first essential task to be
unifying the Republican Party around him. And while he is not
particularly adept at extending an olive branch, attacking the Clintons
may be a pretty good way to excite and unite Republicans. Even those who
don’t care much for Donald Trump might relish having a nominee who’s
not afraid to go on the offense for once.
Lastly,
Trump may see this as simply a warning signal to the Clintons — putting
them on notice that “playing the woman card” or attacking him as a
misogynist will elicit a fast and fierce response.
Trump
is a more formidable adversary than his opponents may appreciate. Just
when it looks like he’s doing something stupid — playing right into your
hands — you wake up to discover he has pulled off a miracle. The
Clintons had better take him seriously.
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