NEVADA - CAMPAIGN HOT TIPS - CHUCK MUTH INSTRUCTS

Subject Lines: Grab 'em by the Throat & Don't Let Go!

OK, I know many of you are wondering, “What’s that crazy Chuck Muth talking about on campaign training and $297.”  Fair enough.  Here’s a FREE preview of partof where I'm planning to go right around Labor Day. _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _  An iron-clad rule in marketing, including political marketing, is that the HEADLINE of any written piece is CRITICAL. If the headline of your press release doesn’t immediately grab the media’s attention, it will be ignored. If the headline of your fundraising letter doesn’t immediately grab the donor’s attention, it will be discarded.