PEPSI REMAINING HARD-HEADED WAYS - SUPPORTING LAND GRABS!

Conservatives,

Great news! After more than 100,000 SumOfUs members demanded that Coca-Cola stop its suppliers from driving rural communities off their ancestral land to plant sugar, Coke is announcing a new zero-tolerance policy for land grabs.

But there’s one big problem -- Pepsi is refusing to do the same.

Coke and Pepsi are locked in a cut-throat, never-ending public relations battle, so we know that each is extremely vulnerable to being compared unfavorably to its rival. Pepsi will be furious if it sees this story spreading across social media, and our partners at Oxfam will have a better chance of getting them to come around.

Can you share this image so your friends know what Pepsi’s doing? Make sure to tag the company by adding @Pepsi in your comment so Pepsi sees too!

From now on, Coke will be policing its supply chain to ensure that sugar growers and other suppliers are respecting small farmers’ land rights. This won’t solve the problem of land grabs overnight -- but it does mean that producers who might once have used fraud or armed gangs to force rural and indigenous people from their land will have to think twice about doing it again. Now they know that if they do, they’ll risk losing their business with Coke, the world’s largest buyer of sugar.

We know we can get under Pepsi’s skin. After all, it was just last year that we managed to convince the company to speak out against Uganda’s “kill the gays” laws by challenging it in a major beverage industry trade publication. The SumOfUs community has already done amazing work to fight back against land grabs -- and the stakes of this campaign couldn't be higher for rural communites around the world.

Thanks for all you do,
Rob, Paul, and the team at SumOfUs.org